Positioned at the fourth most visited location in New York City, the Raymond Loewy Museum of Industrial Design, located across the street from the New York Stock Exchange, will provide an engaging venue for visitors to explore and will complement the many other cultural organizations that currently reside downtown. Considering that the Design Museum of London draws over 200,000 visitors annually to their exhibits, the Guggenheim and Metropolitan Museum of Art both attract 2.3 to 4 million visitors respectively and the South Street Seaport has 450,000 visitors annually, we project that the museum will draw an additional 220,000+ visitors to downtown annually and will likely exceed these numbers significantly over the course of the next five years. Of particular importance is the context that the Loewy Museum will be able to provide for the multitude of ingenious development projects that are now underway or planned in Lower Manhattan. Currently, the world’s most eminent architects and planners are reshaping downtown Manhattan: Starck’s new designer condo building, "Downtown By Starck," at 15 Broad Street, in the same location proposed for the Raymond Loewy Museum of Industrial Design; renowned architects Santiago Calatrava has works underway at the World Trade Center and proposed for the South Street Seaport; and Lord Norman Foster’s firm is rebuilding "Tower 2." It seems a fitting moment for the creation of an industrial design museum in a location that ignited the nation’s economy during the industrial revolution. The Raymond Loewy Museum of Industrial Design will be an appropriate stage for exhibiting events at the cultural nexus of Wall Street, reshaping the way people understand their environment and providing a dynamic opportunity for the world’s major corporations to underwrite the exhibition of ideas that they foster, creating a cycle with unlimited potential. The museum looks to serve the community as a hybrid force, directly engaging the public and inspiring innovation, supporting and fostering the advancement of the next technological renaissance.

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